Hunt The White
Creme Egg
We hacked other brands to create the ultimate ‘Easter eggs’ that got the whole nation to stop skipping ads and start searching for them.
To kick things off, we hacked our own tv ad...
... before we started hiding eggs out in the world.
How To Hunt
To give our hunters a little help we recruited ‘E’ to teach them how to hunt and where to look...
Awards
D&AD
Wood Pencil – Display and Social Advertising
Shortlist – Integrated Digital Campaign
CANNES LIONS
Shortlist – Cross Platform Experience
Shortlist – Print and Outdoor
CREATIVE CIRCLE
Bronze – Best Digital-led Campaign
DMAs
Grand Prix
Gold – Best Integrated Campaign
Gold – Best Digital Experience
DRUM SOCIAL BUZZ
Gold – Best integrated
Gold – Best FMC
THE CAPLES
Silver – Integrated
Bronze – Mobile
Shortlist – Digital
CRESTA
Gold – Innovative Use of Social Media
Shortlist – The Media Magic Award
MARKETING WEEK MASTERS
Gold – Sponsorship and Partners Campaign
MEDIA WEEK AWARDS
Gold – Media Innovation
Silver – Media Idea
LOVIES
Shortlist – Best Social Media Campaign
Shortlist – Best Integrated Campaign