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Unilad
The Illegal Blood Bank

Governments all over the world were ignoring millions of litres of life saving blood due to an outdated law that bans all sexually actively gay and bi men from donating. But just because the government wouldn’t take it, didn’t mean we couldn’t. So we opened the world's first blood bank for gay and bi men where members of the community donated pints of their blood in protest.

100% of the blood we collected was safe to use. So we used it to successfully lobby the government into changing the law.

Created in collaboration with Rhys Hughes & Barret Helander

Awards

D&AD

Yellow Pencil – Campaign Branding and Identity

Graphite Pencil – Impact

Wood Pencil – Experiential Out of Home

Wood Pencil – PR Campaign

Wood Pencil – Media – Use of Events and Stunts

CLIOS

Silver – Guerilla Activation

Silver – Cause Related PR

Silver – Public Affairs PR

Bronze – Design

CREATIVE CIRCLE

Silver – Best PR-led Creative Idea

Silver – Best Charity/Public Service Integrated Campaign

Bronze – Best Creative Campaign for Positive Change

DRUM SOCIAL PURPOSE AWARDS

Grand Prix

Gold – Not for Profit Campaign of the Year

Gold – Best Integrated Campaign

Gold – Best Brand/Charity Collaboration

Gold – Best Stunt or Live Event

Shortlist – Best Representation of Diversity and Inclusion

THE CAPLES

Silver – Ambient/Guerilla/Outdoor 

Silver – Integrated

Silver – Not for profit

Silver – PR 

Shortlist – Radical new strategy

CRESTA

Gold – Ambient

Silver – Brand Purpose

CAMPAIGN PUBLISHING AWARDS
Editorial Campaign of the Year

 

PR WEEK PURPOSE AWARDS
Gold – Best Brand-led Equality & Inclusion Campaign

Gold – Best Collaboration Equality & Inclusion Campaign

Shortlist – Best Purpose Campaign

THE MARKETING SOCIETY BRAVE AWARDS

Gold – Not-For-Profit

DIGIDAY AWARDS EUROPE

Gold – Best Social Good Campaign

MEDIAWEEK AWARDS

Gold – Media Creativity

DADI AWARDS

Highly Commended – Not for Profit/Charity

MARKETING WEEK MASTERS

Shortlist – Diversity and Inclusion Champion

Shortlist – Content 

M&M GLOBAL AWARDS

Gold – Best Campaign Led by a Cause