Women's healthcare is in crisis. Over three-quarters of a million women in the UK are currently waiting in debilitating pain for a gynaecology appointment. The agonizing wait causing some to lose organs.​ And some, their lives.

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So as the world turned it's attention to the London Marathon, a race billed as 'the ultimate test of endurance', we hijacked the moment to raise awareness of a far tougher test...

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The marathon wait for gynaecological care.

The Painathon, an idea born out of Philly's very own three year battle with pain, transformed agonising wait times into a powerful platform for awareness and reform.​ Leading to thousands raised and over a million reached.

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Created  with Philly Baines & Dan Burkitt